loop

Terms of Service

Last updated: July 1, 2026

These Terms of Service ("Terms") govern access to and use of Loop, a closed-loop go-to-market platform — combining AI-assisted SEO content generation and publishing, cold email outreach, a unified inbox, and revenue attribution — operated by Loop LLC ("Loop," "we," "us," or "our") at getlloop.com (the "Service"). By creating an account or otherwise using the Service, you ("Customer," "you") agree to these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization.

1. The Service

Loop lets Customer generate and publish SEO content, send outbound email campaigns to prospects and contacts Customer imports or connects, receive and manage replies in a unified inbox, and view attribution reporting that ties inbound and outbound activity to revenue. Loop integrates with third-party providers Customer chooses to configure (for example, AI model providers, email-sending infrastructure, contact-data providers, and OAuth mailbox providers). Features, integrations, and usage limits may change as the Service evolves.

2. Accounts & responsibility

Customer is responsible for the accuracy of information provided when creating an account, for maintaining the confidentiality of login credentials and API keys, and for all activity that occurs under Customer's account. Customer must notify us promptly at legal@getlloop.com of any unauthorized use of an account. Customer is responsible for the conduct of every user it authorizes to access its account, including team members and anyone granted access under its organization.

3. Acceptable use

Customer may not use the Service to violate any applicable law, to infringe the rights of others, to distribute malware, or to interfere with the integrity or performance of the Service. Additional rules apply specifically to outbound email, because Loop is an email outreach tool and abuse of that capability harms deliverability and third parties alike.

Anti-spam and lawful outreach (critical)

Customer is solely responsible for ensuring that every outbound email campaign, sequence, and contact list sent through the Service complies with applicable anti-spam and privacy law, including without limitation the U.S. CAN-SPAM Act, the EU and UK GDPR, the ePrivacy Directive (and implementing national laws), and equivalent laws in any jurisdiction where Customer's recipients are located. In particular, Customer must:

  • only contact people for whom Customer has a lawful basis to do so (for example, an existing business relationship, legitimate interest properly balanced under GDPR, or consent, as required by the recipient's jurisdiction);
  • provide accurate sender identification, a working reply path, and a functional unsubscribe mechanism in every commercial email, and honor unsubscribe and suppression requests promptly;
  • never send to contact lists that were purchased, scraped, or otherwise obtained in a way that lacks a lawful basis for outreach ("purchased-list abuse"), and never use the Service to launder such lists through enrichment or verification steps; and
  • not use the Service to send unsolicited bulk email unrelated to a legitimate business purpose, phishing content, or deceptive subject lines or sender names.

Violation of this section is a material breach of these Terms and may result in immediate suspension or termination of Customer's account, removal of offending content or campaigns, and — where required by law or by our own sub-processors' policies — disclosure to affected recipients or regulators.

4. Customer content

"Customer Content" means the contact and prospect data, email copy, SEO articles, templates, and other content Customer uploads, imports, generates, or connects through the Service. As between the parties, Customer owns Customer Content. Customer grants Loop a limited license to host, process, transmit, and display Customer Content solely to provide and support the Service. Customer represents that it has all rights necessary to upload and process Customer Content, including any contact or prospect data, and that doing so does not violate any third party's rights or applicable law.

5. AI-generated content

The Service uses third-party and first-party AI models to draft SEO articles, email copy, and other content on Customer's behalf. AI-generated output may contain inaccuracies, outdated information, or content that requires editing before it is suitable for publication or sending. Customer is solely responsible for reviewing, editing, fact-checking, and approving any AI-generated content before it is published to a website or sent to a recipient, and for ensuring that content complies with applicable law (including advertising, disclosure, and consumer-protection law) and does not infringe third-party rights. Loop does not guarantee the accuracy, completeness, or fitness for any particular purpose of AI-generated content.

6. Fees & payment

Loop currently offers the Service on plans that may include paid tiers. Fees for paid plans, billing frequency, and any usage-based charges will be described at the time of purchase or upgrade and are governed by the order or plan Customer selects at that time. Unless stated otherwise, fees are non-refundable except as required by law.

7. Disclaimers

The Service is provided "as is" and "as available" without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. Loop does not warrant that the Service will be uninterrupted, error-free, or that outbound email will be delivered, opened, or free from spam-folder placement, as deliverability depends in part on factors outside Loop's control (including Customer's sending domain reputation and third-party mailbox providers).

8. Limitation of liability

To the maximum extent permitted by law, Loop LLC and its officers, employees, and agents will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or goodwill, arising out of or related to the Service, even if advised of the possibility of such damages. To the maximum extent permitted by law, Loop's total aggregate liability arising out of or relating to these Terms or the Service will not exceed the amount Customer paid to Loop for the Service in the twelve (12) months preceding the event giving rise to the claim.

9. Termination

Either party may terminate these Terms and the underlying account at any time. Loop may suspend or terminate Customer's access immediately, with or without notice, if Customer materially breaches these Terms — including the acceptable-use and anti-spam obligations above — or if required to do so by law or by a Loop sub-processor. Upon termination, Customer's right to use the Service ends, and Loop may delete Customer Content after a reasonable retention period, except where retention is required by law or already governed by our Privacy Policy.

10. Governing law

These Terms are governed by the laws of the United Arab Emirates, without regard to its conflict-of-laws principles, and any dispute arising out of or relating to these Terms or the Service will be subject to the exclusive jurisdiction of the competent courts there, except where applicable consumer-protection law provides otherwise.

11. Changes to these Terms

We may update these Terms from time to time. Material changes will be reflected by updating the "Last updated" date above; continued use of the Service after changes take effect constitutes acceptance of the revised Terms.

12. Contact

Questions about these Terms can be sent to legal@getlloop.com.

See also our Privacy Policy.